Regarding Obama for America's iChange idea

When I received an email on my Google Mail account alerting me of an event that I was invited to attend, I was intrigued (normally, I'm not). I thought I'd follow the link that the email told me to pursue, and when I discovered what they had finally named the student movement surge regarding Obama's decision to run for President, I wasn't surprised. However, when I looked at how creative they had gotten with an event that they had created on Facebook, I was surprised. Very surprised. Normally, the description of an event on Facebook is boring and vapid, however, this 4-lined description (well, more, but the first four lines are the ones that caught my attention) awed me.

iChange (i-cheynj), noun:
1. a new level of youth participation needed to elect a new kind of politician to the White House: 2008 Presidential candidate Senator Barack Obama.
2. campaign activities run by, made for, or involving youth or student activists.

I had never seen before such an interesting way to get across a point. The campaign's really outdone themselves on this four-lined definition, and as we all know, they've done some incredible stuff so far. It's not even so much the definition --- it's the idea of a definition to get their point across. My initial reaction when I saw the description was, "wow, incredibly creative!"